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When it comes to marketing and building your brand, social media engagement is of the utmost importance. As the digital age continues, so will the growth of social media users around the world, which makes it a great tool to engage with your audience. By engaging with your audience, you can strengthen your customer relationships, build loyalty and even increase sales. Engaging with your audience isn’t always easy though, and I’m here to help. Read on if you’re looking for a few tips on how to increase social media audience engagement. 

Post Worthy Content

If you want your audience to engage with you more, it’s important to post content that will actually catch their eye. People are often caught by well-crafted visuals or something funny, so try posting a video or graphic. Polls have also become a popular form of engagement on Twitter, with the ability to give multiple choices as well as choosing how long you’d like the poll to be active. Be sure not to post anything that could potentially make your audience angry as well. It’s fairly easy to take something out of context on the internet so tread lightly. 

Hold Contests And Giveaways

People love free stuff. If there’s a chance they can win something for free with little to no work on their part, most people will go for it. That’s why it’s a great idea to hold contests and giveaways. Many contests and giveaways on social media will usually involve having your audience click on a link that might bring them to your website, or perhaps part of the rules of entering is that they have to follow your Twitter as well as retweet a tweet. Doing these things will increase engagement a lot as well as having the chance of spreading awareness of your brand. Just be careful not to go overboard and give away too much free stuff. You are running a business after all.

Go The Extra Mile With Interactions

Interacting with your audience can make a big difference in how they perceive your brand. A lot of the time it can seem like a robot is running a company’s social media accounts, but every once in a while you get brands such as Netflix or Wendy’s, who are constantly engaging with their audience in fun and enjoyable ways. They may regularly joke around with their audiences or post the latest memes. These are great ways to keep your brand relevant and make sure people are constantly engaging with you.

Comment, Like, Share

It’s always important to remind your audience to comment, like and share. People are more likely to do these things when you ask them too, and when they share or retweet your posts then more people will see them, which in turn can cause you to get more engagement.