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When starting a new business, a smart approach to getting your brand out there is to take advantage of social media. It’s one of the biggest platforms when it comes to marketing in the digital age, and there are so many different forms of social media and ways to utilize them to help your business grow. While social media may be a great way to market your business, there are also a lot of ways you shouldn’t use it. Here are a few do’s and don’ts of social media marketing to help you make the most out of it.

DO Know Your Audience

It’s important to build your social media based on your customers, not you. You may want to think about things such as when your primary customer base spends the majority of their time online, or what they do for a living. You also need to remember that your audience likely doesn’t care about you, they care about what you can do for them. It’s smart to post things your audience can relate to.

DON’T Utilize Every Social Media Network

Social media networks are constantly growing, with new ones being created every day. With so many places to build a profile today, you’d think the best thing to do for your business is to utilize every single one. This can be dangerous though. You likely will not have enough time or energy to properly utilize every platform, so it’s smart to choose a small amount and focus on those. ]

DO Have a Personality

It’s important to have as much of a personality in your online presence as you can. Some businesses’ will just have some type of automation post for them, never responding to their audience and posting generic content. Whoever is in charge of posting for your business should be friendly and as human as possible. It’s smart to have them add a personal note to the profile, something that will help your audience connect with you and your brand better.

DON’T Ignore Your Audience

It’s always important to make sure you’re responding to your customers when they engage with you. Contacting a business’s social media profile for quick responses has become a common practice of the digital age. Some businesses have “help” pages specifically for those things, in order to properly manage it all. By ignoring comments, it can be seen as poor customer service so you should try to engage with them and see how you can address both positive and negative situations as much as possible. 

Building your brand’s social media presence might seem a little intimidating. There are a lot of ways you can mismanage your online presence, but if you utilize it properly, it’ll go a long way. By following these do’s and don’ts as well as others, you should be able to make the most out of your social media marketing.