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Apps Assisting with Brand Awareness

Apps Assisting with Brand Awareness

Digital marketers understand that social media marketing is one of the cornerstones to any good brand strategy. Utilizing social media marketing and using it right can works towards a businesses goals in creating brand awareness and reaching their target audience. It...

Digital Marketing Tactics for Twitter

Digital Marketing Tactics for Twitter

Digital marketing has become one of the main ways of marketing for most businesses at this point. Traditional marketing has been pushed to the wayside because of how cost-effective digital marketing has come to be. Social media is a large part of digital marketing...

Digital Marketing Career Paths

Digital Marketing Career Paths

Whether you are a recent graduate with a degree in marketing or communications or are looking for the right career path, digital marketing could be the right option for you. Because we are living in the digital age, online marketing is a hot commodity and a vast field...

The Role of Design in Marketing

The Role of Design in Marketing

When you’re a marketer, you understand the need and importance of good design tactics and creativity in your marketing tools and materials. Design within marketing creates better branding to help clients create a brand that will attract our target audience. There are...

Importance of Social Impact Strategies

Importance of Social Impact Strategies

Social impact strategies are essential to the growth and sustainability of a business. Because so many businesses have a direct impact on things such as healthcare, the environment, and employment, it’s vital to their ongoing success to have social impact strategies...

Creating Sustainability in Marketing

Creating Sustainability in Marketing

Marketing is the direct link between consumers and business. This puts marketers in the position of being responsible for sustainability of their products and services. In order to improve the quality of the environment, everyone must work towards creating...

Becoming an Effective Digital Marketer

Becoming an Effective Digital Marketer

Becoming a successful and effective digital marketer isn’t something that happens overnight or right out of the gate. This industry requires specific skills, personality traits, and methods to be effective. Digital Marketing is about staying up to date on trends,...